Lahore School of Economics

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AD-MAD 2014

The Lahore School Marketing Society held their first advertising workshop on November 20, 2014 at SBS Library. Conducted by Dr. Aamir Khan and facilitated by Saad Shahid, Aliya Bushra, and Komal Sultan, the event was attended by more than 200 undergraduates and graduates (it was compulsory for the students to attend who wanted to participate in the advertising competition to be held next month in February).

The advertising workshop ‘AD-MAD 2014’ was an interactive session which aimed to provide a platform for students to practice and hone their marketing and social skills. Dr. Aamir Khan, shed light on the fact that advertisements are made to instill repurchase behavior in consumers. The ads shown during the session were aimed to highlight key factors that impact how concepts of advertisements. He emphasized that the Ads are directed towards certain consumers, the specific target market and convey the message in a novel way. Positioning strategy is the most important aspect when designing advertisements for eg the cultural aspects have played an instrumental role in advertising products worldwide.

The workshop helped students to gain better understanding and insights of the concepts used in advertising. This will help students to design the ads that appeal to the audience. Understanding the target consumers and designing the positioning strategy is the key to making a good Ad. The workshop would help students to participate in the advertising competition to be held during early spring semester 2014 [Arshia Azhar].

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posted by S A J Shirazi @ 12/01/2014 12:36:00 PM,

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