Lahore School of Economics

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Consumers’ insights

Mr. Umer Ghumman, Business Development Manager Tetra Pak Pakistan visited the Lahore School of Economics on March 03, 2016 to deliver a lecture to the graduating MBA class. The talk revolved around brands and consumers’ insights. Mr. Ghumman explained the evolving nature of consumer needs and how marketers adapt to them.

Ghumman explained in detail the seven steps to brand oneself: believing in yourself, discovering yourself, reinventing yourself, building yourself, letting go of yourself, investing in yourself and being yourself.


posted by S A J Shirazi @ 3/21/2016 02:18:00 PM,

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