Lahore School of Economics

A distinguished seat of learning, teaching and research

Pakistan Milk Market

Mr. Asad Rizvi, Managing Director Walter Pakistan, delivered a lecture to the graduating MBA students of the Lahore School of Economics on March 08, 2016.

Asad Rizvi with a comparison of Nestle and Haleeb milks in terms of brand and advertising and how the two positioned themselves in the market in Pakistan - the fourth largest milk producing country in the world. Engro Foods’ launch of Olpers in 2005 challenged the status quo prevailing in the market. They positioned themselves as “All purpose milk”. Eventually it became so popular that it resulted in total shutdown of Haleeb and gave tough competition to Nestle.

Asad Rizvi said that in order to develop a new brand you have to come up with something different from your competitors, so that the consumers can easily differentiate and recall the product. In short a brand should add value to consumer’s life otherwise it would be difficult for a brand to grow.


posted by S A J Shirazi @ 3/21/2016 02:19:00 PM,

<< Home

City Campus

104 - C, Gulberg III,

Lahore, Pakistan.

Phones: 92-42-35714936, 38474385

Fax: 92-42-36560905

Main Campus

Intersection Main Boulevard Phase VI

Burki Road

Lahore, Pakistan.

Phones: 36560935, 36560939

Like on Facebook

Follow on Twitter

Subscribe by Email

Web This Blog

Popular Links

Tenth Annual Conference, Ninth Annual Conference, Alumni, Convocation, Debates, Faculty, Images, Life at Campus, Publications, Pakistan Economy


Previous Posts

Powered By

Powered by Blogger