Lahore School of Economics

A distinguished seat of learning known for high-quality teaching and research

Lahore School of Economics becomes 8th RDAI


Lahore School of Economics becomes the 8th Relevant Degree Awarding Institute (RDAI). On 23 May 2024, the RDAI certificate was presented to the Rector, Prof. Dr. Shahid Amjad Chaudhry by Mr. Zeeshan Ijaz, the Vice President ICAP. Senior Faculty Members and Management of ICAP were present at the occasion.
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posted by S A J Shirazi @ 5/23/2024 12:55:00 PM,

Is there a future for export-led growth in Pakistan?

Dr Azam Amjad Chaudhry

(The writer is the dean of the faculty of economics at the Lahore School of Economics and the WTO chair for Pakistan)


Pakistan is again in the midst of an economic crisis. The core issues of a balance of payments crisis, a halt in economic growth, soaring prices, increasing employment and rising poverty are interlinked and require fundamental reforms. However, the immediate problem is simple: Pakistan needs to export more and has financed growth over the last few decades with foreign borrowing, which must now be paid back. What should be just as simple is the answer: Pakistan is experiencing an export crisis and urgently needs a coherent policy to boost exports.

The continuous balance of payments problem in Pakistan can be described as a problem of balance of payments constrained growth, which means that whenever Pakistan grows at more than 4% per annum, we import so much more than we export that we run out of foreign exchange reserves. In many economies, this imbalance is made up through remittances or foreign investment. In the case of Pakistan, the former has stagnated and the latter is nonexistent. So, the only solution is to increase exports with a coherent export-based industrial strategy.

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posted by S A J Shirazi @ 5/20/2024 12:15:00 PM,

How to manage careers

Mr. Khurram Javaid, CCO Fauji Foods visited the Lahore School of Economics on 18th May 2024 to advise the MBA cohort 2023-24 on how to manage their careers. The session was interactive and Mr. Khurram responded to a variety of questions.

He began with interview management. The interviewing panel attached weight to how much the interviewee knew about the vision, purpose, values and behavior of the company. Interviewees must do research on the organization. They must understand that the interviewers will not ask them rocket-science questions. In fact, the first interview is not technical in nature but is done to ascertain their attitudes.


Interviewees should be well-dressed. They should speak in a structured way, rather than going on and on. It is important that in their answers they reflect ‘attention to detail.’ It is also important that the interviewee connects with the interviewer: some applicants know about the books the interviewer reads (through LinkedIn or through the latter’s friends).

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posted by S A J Shirazi @ 5/19/2024 10:51:00 AM,

Challenges and Possibilities for Environmental Sustainability with a Focus on Pakistan

Abstracts


Status of water quality and quantity in Khyber Pakhtunkhwa.

Dr. Bushra Khan

The Swat and Kabul rivers of northern Pakistan are within an important regional watershed that supports river-based livelihoods and is impacted by untreated effluent discharges and municipal solid waste. Evidence indicates that fish populations are decreasing in these rivers. One potential cause of poor aquatic health is pollution; therefore, we investigated the presence of several contaminants in the river systems and local fish species of both rivers. Total 25 spots on River Swat and 21 on River Kabul were identified as contamination hotspots. Water samples were collected during seasons of high (summer) and low (winter) river flow. CECs (Agrochemicals, pharmaceuticals, plasticizers, chemicals in personal care products, and hormones); Heavy Metals (Pb, Cr, Cd and Zn) and Microplastics were quantified. In the Swat River, caffeine, N,N-diethyl-meta-toluamide (DEET), butachlor and plasticizers were detected at all sites. In the Kabul River, caffeine and several lasticizers and DEET were detected at all sites. Pharmaceuticals (analgesics and nonsteroidal antiinflammatory drugs) were quantified in both rivers. Microplastic of various nature and sizes in 100% water, sediments and fish samples were detected in Rivers Swat and Kabul.
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posted by S A J Shirazi @ 5/14/2024 08:00:00 AM,

Lahore School Theater Night


Lahore School of Economics Dramatics Society drama (The Puppet King) played on 13 May 2024 in ITC - A.

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posted by S A J Shirazi @ 5/13/2024 11:38:00 AM,

How the Ad Agency Works

Ms Daniah Ishtiaq, who has some 14 years of experience of working in the advertising industry at Ogilvy, IAL Saatchi & Saatchi, and BBDO visited the Lahore School of Economics on the 13th of May 2024 to deliver a session on ‘How the Ad Agency Works’ to our MBA candidates at the Lahore School of Economics.


Explaining if her business education helped her in her career, she noted that the critical thinking that she developed as a result of the cases she did in her undergraduate and postgraduate programs has helped her in her career. Secondly, when she interacted with the Client on behalf of her Agency, the client trusted her more because of her background in business education. Also, it was easier for her to understand the client-speak around targets etc., something that the ‘creatives’ don’t pick up so quickly and effortlessly.
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posted by S A J Shirazi @ 5/13/2024 08:44:00 AM,

Farewell 2024


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posted by S A J Shirazi @ 5/11/2024 11:08:00 AM,

Brand and Advertising Management


Mr. Saad Khan, CEO of Active Media visited The Lahore School of Economics on Thursday, May 09, 2024 to give a talk to MBA II students who are enrolled in the course of “Brand & Advertising Management”.
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posted by S A J Shirazi @ 5/10/2024 11:57:00 AM,

Grapes of wrath

How I would like to live in the dream world of the neoliberal economist, in which markets are left to determine the exchange rate, where prices of wheat are left to market forces, where consumers are indifferent to eating imported or domestically produced wheat, and inputs like fertilisers are freely available at market prices, free of the monopolies and hoarding that artificially raise prices.

The thoughts of a small farmer?

But the harsh world that confronts us in the Punjab countryside today is very different. For the poor small farmers, who form the vast majority of the province’s nearly 5.5 million rural households with holdings of 12 acres or less, or for small tenant farmers, it is becoming clearer by the day that the government has no intention of purchasing wheat at the announced support price of Rs3,900 per 40 kilograms.

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posted by S A J Shirazi @ 5/09/2024 11:39:00 AM,

Export Marketing


Ms. Asiya Khalil, Export Marketing Specialist at Nishat Chunian Ltd. visited The Lahore School of Economics on Wednesday, May 08, 2024 to give a talk to BBA IV students who are enrolled in the course “Export Marketing”.
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posted by S A J Shirazi @ 5/09/2024 11:22:00 AM,

Forging Your Career

Ms. Sadia Irfan, Human Resource Director Fatima Group visited the Lahore School of Economics on 8th May 2024 to deliver a session to the MBA 2024 cohort on “Forging Your Career”.


Ms. Sadia’s talk included various aspects of Career Management, especially ‘Interview Management’. She believed that some 50% of the evaluation of an interviewee’s performance depending on the way they carry themselves, their facial expressions, their eye contact, their confidence and even their personal hygiene. As you walk in, you are your own brand.
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posted by S A J Shirazi @ 5/09/2024 08:47:00 AM,

Marketing Management


Mr. Naveed Minhas, General Manager at MullenLowe Rauf delivered a talk to the students of BBA who are enrolled in the course  “Marketing Management” on Tuesday, 7 May 2024.

posted by S A J Shirazi @ 5/08/2024 03:13:00 PM,

Marketing Management


Mr. Muhammad Fahad, Business Manager Nescafe at Nestle Pakistan delivered a talk to the students of BBA III who are enrolled in the course “Marketing Management” on Tuesday, 7 May 2024.
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posted by S A J Shirazi @ 5/08/2024 02:59:00 PM,

Lahore School of Economics Sixth Annual Social Sciences Conference

Emerging Themes in Social Sciences 

(7th – 8th May 2024)

The Sixth Annual Conference of the Department of Social Sciences commenced at the Lahore School of Economics showcasing an array of insightful discussions and research presentations under the theme "Emerging Themes in Social Sciences." The conference brought together distinguished scholars and researchers to explore diverse topics ranging from linguistics to digital imperialism.


The first day of the conference began with the opening remarks by Dr. Shahid Amjad Chaudhry, the Rector of Lahore School of Economics. Giving out the objectives of the conference, Dr. Shahid Siddiqui, Dean, Department of Social Sciences, Art and Design at Lahore School of Economics underscored the significance of research at Lahore School and announced plans for new academic programs, including an MPhil in Political Science and Literature. He emphasized the institution's commitment to fostering scholarly endeavors and encouraging faculty participation in national and international conferences.
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posted by S A J Shirazi @ 5/06/2024 11:29:00 AM,

How to manage your career?


Mr. Khurram Javaid, CCO Fauji Foods visited the Lahore School of Economics on May 03, 2024 to advise the MBA cohort 2023-24 on how to manage their careers.

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posted by S A J Shirazi @ 5/04/2024 12:20:00 PM,

Lahore School of Economics First Annual Conference on Media Studies, Art and Design

Lahore School of Economics hosted the First Annual Conference of Media Studies, Art, and Design on the 2nd and 3rd of May 2024. The theme of the conference was Narratives of Places: Multidisciplinary Perspectives and Presentations. The opening session was addressed by the Rector of the Lahore School of Economics, Dr Shahid Amjad Chaudhry, who emphasized the importance of being able to express ourselves as individuals.


The conference brought together senior academics, researchers, and practitioners, including Dr Shahid Siddiqui, Dr Samina Iqbal, and Dr Mariam Zia. Salima Hashmi the Keynote Speaker recalled her experience as a student studying at the Art Department of Lahore College for Women. Hashmi further talked about her interest in the colonial coloring of the architecture of Pakistan.
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posted by S A J Shirazi @ 5/03/2024 04:54:00 PM,

Marketing Management


Mr. Abbas Rizvi, CEO at Web Sketchers visited The Lahore School of Economics on Thursday, May 02, 2024 to give a talk to BS III students who are enrolled in the course "Marketing Management.".
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posted by S A J Shirazi @ 5/02/2024 03:50:00 PM,

Strategic Management


Mr. Aezaz Hussain, Chairman at Systems Limited visited The Lahore School of Economics on Tuesday, April 30, 2024 to give a talk to BSC IV students who are enrolled in the course of “Strategic Management”.
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posted by S A J Shirazi @ 5/01/2024 02:41:00 PM,

Advertising, Advertising Agencies and How an AD is Made

Ms Daniah Ishtiaq, previously of Ogilvy, IAL Saatchi & Saatchi, and BBDO, and now the co-owner of her own agency, visited the Lahore School of Economics on the 30th of April 2024 to deliver a session on Advertising, Advertising Agencies and How an AD is Made to our undergraduates. Ms Daniah has been working with advertising agencies for some 14 years.


At the outset she asked the class what a good or bad ad were. She discussed the answers and then noted that an ad which met its objectives was a good ad. For companies it might be an ad that generates activity, or is the talk of the town, or forces consumers to purchase the product after watching the ad. For consumers their favorite ad could offer entertainment or appeal to their emotions.
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posted by S A J Shirazi @ 5/01/2024 08:56:00 AM,

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104 - C, Gulberg III,

Lahore, Pakistan.

Phones: 92-42-35714936, 38474385

Fax: 92-42-36560905

Main Campus

Intersection Main Boulevard Phase VI

Burki Road

Lahore, Pakistan.

Phones: 36560935, 36560939


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