Market Segmentation
June 26, 2012
Saad Munawar, the Marketing Head Snacks, PepsiCo, visited Lahore School of Economics on June 21, 2012 and gave a talk in the Marketing Management class about market segmentation and product positioning in the market. The discussion that followed his introduction was a highly interactive session, and students were encouraged to think about marketing techniques used in real world. Saad spoke of the importance of segmentation. He said that the process has to be well thought out and should follow the DAMAS (Differentiable, Actionable, Measureable, Accessibility, Substantial) rule as much as possible. [Vicky Zhuang Yi-Yin]
Labels: Guest Speaker
posted by S A J Shirazi @ 6/26/2012 11:25:00 AM,
City Campus
104 - C, Gulberg III,
Lahore, Pakistan.
Phones: 92-42-35714936, 38474385
Fax: 92-42-36560905
Main Campus
Intersection Main Boulevard Phase VI
Burki Road
Lahore, Pakistan.
Phones: 36560935, 36560939
