Unlocking Growth: Inside the Latest ITC Policy Challenges Volumes
November 19, 2025
Both volumes of "Policy Challenges for Macroeconomic Management and Growth in Pakistan," the 2023 and 2024 editions, are now available on the Lahore School of Economics' Innovation and Technology Center (ITC) website, along with their individual chapters. You are warmly invited to visit the website, explore the published volumes, and share the links within your professional and academic circles.
Please find the links to the ITC website and the 2023 & 2024 editions below:
ITC website: https://itc.lahoreschool.edu.pk/
Book 2023: https://itc.lahoreschool.edu.pk/researchBooks/19
Book 2024: https://itc.lahoreschool.edu.pk/researchBooks/20
Labels: Innovation and Technology Center, Lahore School, Management of Pakistan Economy, Research
posted by S A J Shirazi @ 11/19/2025 01:21:00 PM,
Lahore School of Economics Second Annual Conference on Media Studies, Art and Design
Labels: Art and Design, Lahore School, Media Studies
posted by S A J Shirazi @ 11/19/2025 10:27:00 AM,
State of the Pakistan Economy, Growth, & Inflation in Pakistan
Dr. Moazam Mahmood, Professor, Faculty of Economics
Dr. Azam Amjad Chaudhry, Professor & Dean, Faculty of Economics
Amna Noor Fatima, Manager, Data Analyst, Modeling Lab
Seemab Sajid, Data Analyst, Modeling Lab
Anoosha Liaqat, Data Analyst, Modeling Lab
Syeda Khadijah Batool, Data Analyst, Modeling Lab
Click here to read
Labels: Dr. Azam Chaudhry, Economic Growth, Growth, Inflation, Innovation and Technology Center, Lahore School, Pakistan, Pakistan Economy
posted by S A J Shirazi @ 11/19/2025 10:15:00 AM,
The Structure and Role of the Advertising Agency
November 18, 2025
She started with some ads, in the production of which she had played a major role, and emphasized that in all three ads, as in every single ad that we watch, the ad addresses some kind of need and some kind of emotions. If the emotion was to highlight the need, then it was a good ad. What is advertising? A combination of psychology, story-telling, commerce and a bagful of chaos.
She then laid out the constituent parts of an advertising agency. The Account Manager was the diplomat, the first line of defense, the agency’s man or woman placed with the client, or even seen as the client’s rep placed with the agency! The Strategist was the intelligence unit who scouts the terrain and finds the target’s weak spots. It was him or her who breaks down the Brief for the rest of the agency. The Creative was the warrior, the recognition-mark of the agency, who creates ideas, develops mood-boards etc. The Art Director joins later, ensures the logo size is correct, the design-work is done and so on. And finally, there is Finance.
Then there is the process whereby the Agency and the Client interact with one another. The Agency is called in and given a Brief. The Account Manager takes the brief and the Strategy team gets cracking on the insights. Strategy passes the baton onto the Creative who generates the campaign idea. Then the Presentation rounds start, which can be as few as a couple or as many as 14 or more. If you are a Nestle or a Unilever, you may ask for the storyboard or the mood board to be created and sent for preview or link testing. The final script is locked and sent to production houses for bids and at least 2-3 directors are selected for bids and treatment notes.
Both the Client and the Agency can have different formats for making the Brief. The essential questions are for the client to explain their brand, the need they have and the challenge they face, who they are trying to influence, what do they want that person to think and do, who their competitors are, etc.
In response to a question she noted that agencies can be full service agency, digital agency, media agency, PR agency and activation agency, and she explained everyone of these.
She also discussed the growing role of AI in advertising, its benefits but also its limitations.
The session with the undergraduates, located in the context of OB, revolved around careers in advertising, whereas the session for the MBAs was more technical in nature. Both sessions were of a very high quality and generated a lot of response from the students. We are thankful to her for these wonderful sessions.
Labels: Guest Speaker, Winter 2025
posted by S A J Shirazi @ 11/18/2025 03:57:00 PM,
Exports stagnant despite rupee fall
November 16, 2025
For years, Pakistan has relied on traditional levers like currency depreciation and energy subsidies to stimulate exports. Yet despite multiple rounds of rupee devaluation, the country's export earnings have largely stagnated.
According to an empirical analysis by the Lahore School of Economics, it is not price adjustments but innovation, diversification, and access to high-income markets that truly drive export growth.
Labels: Dr. Azam Chaudhry, Exports, Pakistan, Pakistan Export, Research, Trade Policy, WTO, WTO Chairs
posted by S A J Shirazi @ 11/16/2025 01:50:00 PM,
Use of Artificial Intelligence
On 15 November 2025, the Lahore School of Economics MBA program hosted a session on the Use of Artificial Intelligence by Mr. Badar Khushnood, Cofounder Bramerz & Fishry.com, former Country Consultant, Google, Facebook & Twitter, and Executive in Residence at LUMS, for the MBA participants of Lahore School. It was a hands-on session, and the students had brought their laptops to the classroom. The students learnt, amongst other things, how to use AI not only to gather information but also to present it.
Labels: AI, Alumni, Guest Speaker, Winter 2025
posted by S A J Shirazi @ 11/16/2025 09:29:00 AM,
Factors that Impact Pakistan's Exports: An Empirical Analysis
November 15, 2025
Dr. Azam Amjad Chaudhry, Professor and Dean, Faculty of Economics, Lahore School of Economics, WTO Chair for Pakistan
Dr. Gul Andaman, Teaching and Research Fellow, Innovation and Technology Center, Lahore School of Economics
Despite multiple currency depreciations, exports have barely grown. Research by Dr. Azam Amjad Chaudhry (Professor & Dean, Faculty of Economics, WTO Chair for Pakistan) and Dr. Gul Andaman (Teaching & Research Fellow, Innovation and Technology Center, Lahore School of Economics) shows that it’s not prices but diversification, innovation, and global demand that truly drive export growth. To move forward, Pakistan must build capabilities, add value, and expand into high-tech, complex products — not just rely on exchange rates.
Read Lahore School, Innovation and Technology Center, Policy Note No. 2/25 here
Labels: Dr. Azam Chaudhry, Exports, Pakistan, Pakistan Export, Research, Trade Policy, WTO, WTO Chairs
posted by S A J Shirazi @ 11/15/2025 04:14:00 PM,
Management: Policy and Practices
On 13 Nov 2025, Mayfair Foods' Haleema Tariq shared her expertise with Lahore School of Economics MBA students. She discussed strategic management, marketing, highlighting business strategy levels & data-driven decisions, giving valuable insights to future leaders.
Labels: Guest Speaker, Winter 2025
posted by S A J Shirazi @ 11/15/2025 10:42:00 AM,
Poverty puzzle
November 14, 2025
The recent World Bank Pakistan Development Update, released at the end of October 2025, claims that poverty fell in 2024-25. This assertion raises troubling questions, especially since Pakistan’s poverty assessment report, published just a few months earlier by the World Bank, presented a very grim picture. It stated, “Pakistan’s once promising poverty reduction trajectory has come to a troubling halt, reversing years of hard-fought gains.” The report indicated a return to rising poverty, as their estimates after 2022/23 showed.
More importantly, the earlier World Bank poverty assessment stressed that the economic model responsible for reducing poverty from 64.3 per cent in 2001 to 21.9pc in 2018 “had reached its limits”. It noted that further declines in poverty would require much greater effort in the “face of deep-rooted inequalities, political instability, elite capture and vulnerability to climate risk”. The basic message of the assessment was that the resilience of the population, which had previously led to declining poverty, had been significantly weakened by natural disasters, climate change, and the economy’s diminishing capacity to create jobs with adequate income to lift workers out of poverty.
Read more »Labels: Faculty, Publications, World Bank
posted by S A J Shirazi @ 11/14/2025 08:04:00 AM,
Lahore School of Economics Seventh Annual Social Sciences Conference
November 13, 2025
The Lahore School of Economics held its 7th Social Sciences Conference, titled “Trends and Practices in the Social Sciences,” on November 13–14. Dr. Shahid Amjad Chaudhry, Rector of the Lahore School of Economics, welcomed the speakers and participants from universities across the country. He emphasized the need for academia to contribute to policy prescriptions for pressing issues such as the climate crisis confronting Pakistan.
Day 1 featured an engaging focus on the role of language and literature in identity construction. Dr. Sonia Irum (International Islamic University) presented how contemporary critical fiction negotiates the notions of environment, power, and resistance in present-day contexts. Dr. Zakia Rashid Ehsan (Kinnaird College) discussed how literary texts are contextualized within localized cultural settings. Dr. Fauzia Janjua (International Islamic University), Dr. Tayyaba Tamim (LUMS), and Ms. Nida Saeed (Lahore School) shared their findings on class, language, education, and empowerment—particularly of marginalized communities. Dr. Nabiha Fatima Shahram, a sociologist at Lahore School, presented her research on the transgender community in Punjab and called for effective policymaking to equip them with the skills needed for a socially respected life. Dr. Afaf Manzoor (University of Education) examined the role of education in bridging inequalities.
Labels: Lahore School, Research, Social Sciences
posted by S A J Shirazi @ 11/13/2025 12:48:00 PM,
Conflict Resolution
The most important value, characteristic or even trait in a good conflict resolver is integrity, he said. Without integrity, one cannot respect even oneself. If you are seen as partial to one side, that would undermine the entire project. And it was part of integrity to ensure that you are familiar with the data you have at hand.Read more »
Labels: Guest Speaker, Winter 2025
posted by S A J Shirazi @ 11/13/2025 12:45:00 PM,
Distribution
November 08, 2025
Read more »
Labels: Guest Speaker, Winter 2025
posted by S A J Shirazi @ 11/08/2025 09:22:00 AM,
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