Lahore School Programs
November 27, 2004
Any one who had a chance to read article titled “Einstein and Newton: Genius Compared (The two scientific giants were alike in intellect and temperament)” by Alan Lightman published in September reaches the conclusion that the world we are living in is undergoing very fundamental changes. These changes are manifesting every where: in businesses, politics, technology, and society. On account of these changes, new winners (and losers) are coming up -- whether in terms of countries, or companies, or societies or even individuals.
Technologically, some new developments are now on the horizon of making a way out of hypotheses to commercial applications within the next decade or so, perhaps fundamentally changing the way we conduct our business and the way we live.
As far Pakistan is concerned, the changes are even more pronounced, be it in our demographics, education level, urbanization, access to information, economics and societal ambitions, or a desire to compete with the rest of the world.
It is becoming increasingly tricky to predict the impact of such changes on corporate world. Each time any effort is made using typical methods and then applying those traditional models, the result is that the situation changes faster.
What is the point here? Essentially, it is to suggest that today’s businesses need graduates equipped with current knowledge even if not more Einsteins than Newtons. That can be produced in universities teaching what is relevant to the future. MBA and MSc programs in the Lahore School of Economics are a case in point.
See what are some of the challenges? Basic challenge is to predict consumer behavior, and consumers’ perception of value. Particularly so when the impact of advances in communication, in computing power, in our day to day life has fundamentally altered the way people buy and consume goods and services.
Modern-day business needs graduates who can develop new postulates and invent new hypotheses and logic systems on how the consumers and the business environment would behave under these changes. Given the programs in the Lahore School, graduates are being geared to do just that.
Of course, this is easier said than done. At the very least, on the other hands, corporate Pakistan should create an internal environment that allows challenging conventional wisdom, and encourages highly lateral thinking for hypotheses generation. The CEOs and owners should redefine their existing understanding of what businesses they are currently in, and would like to be in the future, which market they should focus on, which competitor would challenge them. Marketers should think beyond conventional markets and methods, to name just a few.
Can this all be done? Probably it can be. The professional growth and progress of the Lahore School graduates that comes back is testimony to it.
Technologically, some new developments are now on the horizon of making a way out of hypotheses to commercial applications within the next decade or so, perhaps fundamentally changing the way we conduct our business and the way we live.
As far Pakistan is concerned, the changes are even more pronounced, be it in our demographics, education level, urbanization, access to information, economics and societal ambitions, or a desire to compete with the rest of the world.
It is becoming increasingly tricky to predict the impact of such changes on corporate world. Each time any effort is made using typical methods and then applying those traditional models, the result is that the situation changes faster.
What is the point here? Essentially, it is to suggest that today’s businesses need graduates equipped with current knowledge even if not more Einsteins than Newtons. That can be produced in universities teaching what is relevant to the future. MBA and MSc programs in the Lahore School of Economics are a case in point.
See what are some of the challenges? Basic challenge is to predict consumer behavior, and consumers’ perception of value. Particularly so when the impact of advances in communication, in computing power, in our day to day life has fundamentally altered the way people buy and consume goods and services.
Modern-day business needs graduates who can develop new postulates and invent new hypotheses and logic systems on how the consumers and the business environment would behave under these changes. Given the programs in the Lahore School, graduates are being geared to do just that.
Of course, this is easier said than done. At the very least, on the other hands, corporate Pakistan should create an internal environment that allows challenging conventional wisdom, and encourages highly lateral thinking for hypotheses generation. The CEOs and owners should redefine their existing understanding of what businesses they are currently in, and would like to be in the future, which market they should focus on, which competitor would challenge them. Marketers should think beyond conventional markets and methods, to name just a few.
Can this all be done? Probably it can be. The professional growth and progress of the Lahore School graduates that comes back is testimony to it.
Labels: Lahore School, Programs
posted by S A J Shirazi @ 11/27/2004 03:30:00 PM,
City Campus
104 - C, Gulberg III,
Lahore, Pakistan.
Phones: 92-42-35714936, 38474385
Fax: 92-42-36560905
Main Campus
Intersection Main Boulevard Phase VI
Burki Road
Lahore, Pakistan.
Phones: 36560935, 36560939
