Consumer Behavior
October 05, 2012
Mehreen Shah, Manager Communications Manager at Akzo Nobel Pakistan and Lahore School Alumni 2003 visited her alma mater on October 03, 2012 and gave a talk to her MBA and MSc Economics graduating students, about Consumer Behavior as part of the Alumni Guest Lecture Series.
A short video was shown, on the topic of the importance of branding. Also an exercise was carried out in the class on developing a brand personality of Coke and Pepsi.
Labels: Alumni Guest Lecture Series, Consumer Behavior
posted by S A J Shirazi @ 10/05/2012 08:30:00 AM,
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