International Marketing
May 23, 2016
Mr. Azfar Hasan, CEO-Matrix Sourcing, visited the Lahore School of Economics to deliver a lecture on “International Marketing” to the graduating MBA class.
Mr Hasan explained that there were 5 steps involved when an organization markets itself internationally. These steps were:
- Filtering the industry (paying attention to products viable for export)
- Qualifying (adopting mature systems)
- On boarding (making the customers familiar with the process)
- Stabilizing (continuous production runs)
- Continuous improvement (innovate to compete in international markets).
Mr Azfar went on to share the current business trends and while doing so he shared many interesting examples such as that of BONBOS.
Labels: Guest Speaker
posted by S A J Shirazi @ 5/23/2016 03:41:00 PM,
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