Quantifying Sales Force Success
July 15, 2024
Lahore School of Economics conducted a Module on “Case-based Quantitative Evaluation Framework of a Sales Force Team” on Sunday, 14 July 2024 on its Burki campus.
The Module was focused heavily on using quantitative data to measure the individual performance of a Sales Force team, and arrive at the job description of a sales team manager from ground-level data upwards (rather than a priori).
Some 22 companies sent 65 managers to the program held at the Lahore School. The companies included CCL Pharma, OBS Pharma, Fatima Group, Interloop, Metro, Telenor, Nielsen, BAT, Total PARCO, Mondelez, Shan Foods, Fauji Foods, Johnny & Jugnu, Levi’s, PMI, Engro, Packages, Parwaaz Financial, Levi’s, Wagbowl, and Royal Cyber.
The participants used a large amount of data to evaluate the sales force team members on some 16 variables and then constructed graphs to understand where the problem was and what to do about it.
The Module was very well received and the participants thanked the Lahore School for hosting the event.
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Labels: Executive Education, Lahore School
posted by S A J Shirazi @ 7/15/2024 10:21:00 AM,
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